Hi,
I'm Monica, and I'm here to help you grow with sustainable, conscious and ROI-efficient digital marketing harnessing 12+ years of rich experience.

I come with over 12 years of experience across the digital marketing stack with an expertise on Content Marketing, Performance Marketing, and Marketing Automation. This vast experience includes heading B2B marketing at an email marketing agency currently, retention marketing at EY, Ads Account Management at Google India, brand and social media marketing at an Indian fashion retail giant, a travel startup, and co-founding a media startup. Coupled with this experience, an inherent hustle mode, and an ever-expanding repertoire of practical skills, I’m well-placed to be a significant contributor to a global online business.

What I offer

Content Marketing

I've written all my life -- from travel blogs to deeply-researched product articles to white papers for an enterprise audience to tweets that have gone viral. But content is not limited by words and style of writing, it's also the ability to know what kind of content is needed when - be it text or image or video or a combination of all.
I don't do content for the sake of content. Content is only as good as the purpose it serves.
I've written over 1000 articles published on other websites, and have led content strategy at multi-million companies like Ola, Hustler Marketing and more. I've co-founded a business-centric blog called OfficeChai that gets over 500K visits a month.

I can help leverage content to grow your business.

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SEO

SEO-based content and marketing strategy when done right can supercharge your inbound marketing efforts, consistently getting high intent, free traffic for life! Starting my own website and growing it to 500K visits /per month in 3-4 years has meant implementing SEO and learning by doing. I've defined and led the SEO strategy for Hustler Marketing as a marketing director, and currently work as freelance SEO consultant for the same.

I can help grow your traffic and drive more leads from sustainable and organic SEO activities including but not limited to keyword optimization, SEO-optimized content, link building and more.

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SEM/
Performance
Marketing

Joining Google straight of college led me into performance marketing -- all things PPC, SEM, Display ads, and more. I've worked as account manager at Google for years helping advertisers across America scale and optimize their campaigns no matter across budgets, company size or vertical. I've led PPC at Allen Solly, worked in the SEM team at Travelyaari, and helped Trendia get 5x RoAS with Google Shopping ads alone.

If you have a selleable product, I can help sell more of it. If you don't have a selleable product, you shouldn't be needing me.

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B2B Marketing

B2B marketing is a different beast from B2C marketing. The ticket items are higher, the sales cycles are longer and the product isn't usually easily understood, leave alone advertised.

My last 3 roles have been with B2B companies so I understand this space well.

I can help scope your value props out, define the different Ideal Customer Profiles (ICPs) and a content strategy for all, I can help uncover new avenues for generating as well as distributing content, and not to mention, I can help infuse a bit of personality and a human connection to your "business" centric comms.

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