Retention Marketing
"The job of a retention marketer is to make sense of all the traffic a performance marketer brings"- I have lived by this philospohy in my last few roles leading the CRM and Retention Marketing arms at Hustler Marketing and EY. Be it designing a deeply-complex and logical sequences of customer journeys, drip campaigns and a nurturing sequence for fresh leads or sending impromptu emailers based on a trending topic, I have helped companies harness the power of an email or a phone number to strengthen customer engagement, drive sales, and expand the CLV
Retention through email
A good email marketing ecosystem is at the heart of a robust retention and demand generation engine.
Here are a few samples of emails I've worked on. While they're not the most "aesthetic", they're meant for a more mature and B2B audience where the buyer journey, the strategy and execution matters more.
